When one opens an Instagram account to become popular or start a business, things can be a bit intimidating at first. For brands, beginning an Instagram from scratch might get a bit problematic. What to do first? How to proceed? Getting followers, etc., can be a constant question in your mind. Gone are the times when people could purchase subscribers or use a bot.
Nowadays, people value genuine people; hence, the burden of proving to the followers that you have what it takes lies solely on the content creator or brand owner. Your followers are real folks who care deeply for and are thoroughly interested in your brand. Fake follower counters can sell selfishness. However, they cannot under any circumstances work with you on your Instagram strategy. Here are some ways in which you can certainly get more followers.
1. Posting Unique Content regularly
When a specific audience follows you and your brand, they expect content regularly. Therefore, if you manage your brand on Instagram or are a content creator, you need to generate posts regularly. However, posting content at random, haphazard times is the worst thing you can do while trying to gain followers on Instagram. You don’t want to make consumers forget why they followed you in the first place if you’re lucky enough to get users to follow you at all.
Keep a consistent posting schedule to combat this. To avoid spam, brands should publish no more than a few times a day, but whatever rhythm you choose, stick to it. To reach a larger audience, try publishing a few times throughout the day. A few things need to be considered while creating content,
- Your content should not hurt any sentiments.
- You should use hashtags that people around you or your targeted audience are following.
- Your content should not be plagiarized.
- Tag influencers and celebrities regularly whose profiles match your content.
2. Aiming to get genuine followers
While in the nascent stages of your brand promotions, beware of duplicitous accounts that offer paid followers or paid likes. There is hardly any proof that humans or bots manage these accounts, as most of the time, these accounts are left unmanned and unused. Furthermore, having such followers is no use because they will not divert any traffic to your account, nor will they like, share, or comment on your posts.
Accounts with fake followers have a say and can be easily identified, and serious credibility issues can be raised on such accounts. If consumers visit an inactive Instagram feed with tens of thousands of followers, the account’s trustworthiness will be lowered. Not attempt to persuade others to follow you. For better involvement, develop trust and long-term partnerships. There’s a big difference between a phony and a real Instagram account. It may be tempting to buy Instagram followers, but the negative consequences far exceed the benefits of organic development.
3. Collaborating with Influencers
Social media influencers don’t add followers by accident. They have an audience, and influencers know what they want by analyzing the trends and responding accordingly. They follow many exciting strategies that they sometimes share on their Instagram lives. Most of them help out by creatively advertising your products, and as a token of gratitude, it is a kind gesture not to charge them. So don’t tell them to pay and then share the product. Instead, rely on influencers’ experience and creative talent to make your content more effective.
Here’s what they do: Of course, please share but don’t insist if you have special needs. Because they may know better about this field, they are specialized so that you can choose the right approach. Competition on social media platforms is intensifying, and content publishers are increasing the value of digital platforms. Content publishers regularly use social media accounts and create their target groups. Over time, they turn the account into a platform for commercial use and bring the community. Influencer marketing is an area of super-performance where organic customers can get results and reach leads more quickly than they hoped to continue.
4. Engaging with followers
Getting new followers is important for every Instagrammer, but ensuring that existing followers are not neglected is important. To popularise your page among your followers, make sure that your posts give your followers a reason to interact with you or with each other every once in a while.
This can be achieved by posting questions on your stories or giving your followers a task. If you are running a business on Instagram, keep engaging with your followers through contests and competitions or giveaways and freebies. Ask for shoutouts, and this will help tag their friends and family for more reach and do feature your loyal followers once in a while. Happy followers are the best promoters and actively advocate for you and your brand.
5. Optimizing your profile
How would consumers know the account belongs to your brand if it doesn’t include a bio, image captions, the correct username, or a profile image? Therefore, to build trust in this community, be real! If you’re not sure where to connect, try marketing or product pages related to your Instagram account’s unique keywords, hashtags, or campaigns. It can be a good idea to use the option of giving a single link that Instagram provides creatively and directs followers to a site that might help them, your portfolio, or even a product website.
Conclusion
While all these steps will help you boost the number of your followers, something that needs to be understood is that it entirely depends on you! Your talent, your skill is what will attract people to your page. Your good at what you do will set the tone for your success. Be as true to yourself as you are to your followers.
People know when to appreciate and when to criticize. So while you are not obliged to respond or entertain hate, you can take on constructive criticism from genuine friends, family, and people in this field who are already doing good. Also, remember that Instagram is a community, and just like any other community, it needs to be respected and nurtured.
