Creating a social media video is not as easy as it seems. There are many things to consider – the length, the topic, and even things like lighting and sound quality. However, in this article, you’ll learn about several social media video trends that have emerged over time so that you can create better videos for your audience!
What Is a Social Media Video?
A social media video is a short video you upload to your social media account to share with your followers. You can use social media videos to show off your product or services, explain how your company works, or have some fun!
How Important is Social Media Video?
There is no doubt that social media is one of the most popular ways to communicate and share information. And with good reason – it’s quick, easy, and a great way to connect with friends and family. But what about video? Video has become increasingly important on social media – not only because it can be more engaging than text-based posts but also because it can be used to promote your business or product.
Many businesses are starting to realize the importance of social media videos. Not only does it help to connect with customers, but it also provides an opportunity to build brand awareness and create valuable customer relationships.
Who Should Use Social Media Video?
A few key people should consider using social media videos: marketing managers, PR managers, and social media coordinators. All three of these positions have different goals, so it’s important to ensure that the videos they create align with those goals. And everyone can use social media videos. However, you have to have clear goals and objectives for using video on social media. Knowing what you want to achieve will help you create informative and entertaining content.
Creating Social Media Video Tips
Creating social media videos can effectively communicate with your followers and drive traffic to your website or blog. However, there are a few best practices that you should follow when creating social media videos.
1. Choose a good video format
There are several different video formats available on social media platforms, but you should choose the one that will work best for your content and audience. Some popular formats include:
- YouTube: Most people use YouTube to upload and share videos. YouTube has many different user interface options, so you can create a custom video experience that is perfect for your channel.
- Facebook: Facebook has a more traditional video format that works well for posts that are shorter than 30 minutes. You can also create live video broadcasts on Facebook using the Live Video feature.
- Twitter: Twitter’s short video format is perfect for communicating quick updates or reactions to events. You can also create long-form videos using the Twitter Video app.
2. Plan your content ahead of time
Before you start filming, make sure you have a clear idea of what you want to say and how you want to say it. This will help you stay focused during filming and avoid editing mistakes.
3. Edit your videos before you upload them
Editing is the most crucial step when it comes to short-form videos. You should spend a few minutes editing and re-editing your video until you feel like it’s ready to go live. A short video that’s not edited well will look amateur. The most important thing when editing is to think about your message. If you are out of budget, you can utilize online video editing platforms to aid you with video filters, crop, trim, and even combine videos to make them look more professional.
4. Make Your Video Mobile-Responsive
When creating social media videos, one key factor in making them mobile-responsive. This means that the video automatically adjusts its layout and format to fit the size and shape of a mobile device. This ensures that your video looks good and plays smoothly on all devices, regardless of their screen resolution or manufacturer.
5. Always Make it Simple and Precise
Another important consideration when creating social media videos is keeping them short and to the point. Many people use social media for quick updates and occasional chats, so make sure your video content is easy to understand and doesn’t require too much reading or watching time to be enjoyable or informative.
6. Always Add Subtitles
When creating social media video, it’s important to add subtitles and textual context to help your audience better understand what you’re saying. This can be done by adding a transcript or including a captions file. Subtitles can also be added manually using software such as Google Translate. Subtitles and textual context can also be helpful for people with disabilities who may not be able to understand a video without assistance fully. Including subtitles and textual context can make videos more accessible for everyone.
7. Show Yourself In The Video
When creating social media videos, it is important to be present in the video. This will make your video more personal and engaging, but it will also show that you are invested in your content. This will help to create a stronger connection with your audience and increase the likelihood that they will share your video. Additionally, use sound effects and music to add an extra layer of vibrancy to your videos.
If you follow the tips above, you will be well on your way to creating high-quality, engaging video content that will help drive traffic to your business.
